Pharmaceutical track and trace systems have rapidly evolved beyond regulatory compliance tools to become strategic enablers of operational efficiency, supply chain transparency, and product integrity. With increasing complexity in serialization requirements, data integration, and emerging tech applications—from blockchain to AI—the technical demands on serialization infrastructure continue to grow. This panel brings together experts to explore the latest advancements and unresolved technical hurdles in the deployment. Panelists will exchange lessons learned from global rollouts, discuss data architecture evolution, and assess how TrackTS is intersecting with broader digitalization agendas in manufacturing and distribution. The following will be discussed:

• How are companies successfully integrating TrackTS with MES, ERP, and warehouse systems to enable seamless serialization workflows?
• What are the latest approaches for managing and validating vast serialization data across global operations and partners?
• Where are technologies like blockchain and AI proving their worth in serialization, and what are the limits of their current applications?
• As Trackts shifts toward cloud-based models, how are organizations adapting their cybersecurity strategies to ensure system integrity?

• What are the technical and logistical challenges associated with serializing primary packaging, and how can they be addressed effectively?
• How can serialization at the primary packaging level ensure data integrity and interoperability across supply chain systems?
• What are the cost implications of implementing primary packaging serialization, and how can ROI be demonstrated to stakeholders?
• What successful strategies or technologies have been used in pilot programs or by early adopters to implement serialization for primary packaging?
• How can industry collaboration and standardization efforts facilitate a smoother transition to serialization of primary packaging?

In the Harvesting Session the workshop moderators of the event will summarize the results of their discussions and highlight key findings from the World Cafés.