While the integration of Electronic Patient Information (EPI) with serialization systems is widely recognized as an essential tool for ensuring medication authenticity and patient safety, its full potential is often underutilized. This session will explore emerging technologies, the impact of data-driven decision-making, and the evolving role of EPI in an increasingly digitalized healthcare landscape. The focus will be on actionable strategies that push the boundaries of EPI integration, offering valuable takeaways for experts already familiar with the fundamental principles of serialization. In this session, you will learn how to:

• Leverage real-time data from EPI systems to proactively identify and address potential risks, enhancing patient safety.
• Integrate AI and machine learning with EPI to detect counterfeit patterns and improve the security of the pharmaceutical supply chain.
• Transform EPI into a communication tool that enhances transparency and builds trust in medication authenticity across the entire supply chain.