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CO-LOCATED EVENTS

Speaker

Robert Potts

Director International Quality, Vertex Pharmaceuticals Europe Ltd

Robert Potts is Director, International Quality at Vertex Pharmaceuticals for 9 + years. There he is responsible for the international expansion and product distribution internationally. He has over 14 years experience in the pharmaceutical industry. He has founded knowledge in GDP, GMP, GCP, GPVP. 

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Sessions

Navigating the Serialization Maze — Strategies for Successful Global Expansion

Case Study

Monday, September 22

11:55 am - 12:20 pm

Live in Berlin

Less Details

This session will delve into the complexities of navigating serialization during global expansion, specifically focusing on current operations in Latin America and the Middle East, with future plans to expand into China, East Asia, and Africa. Participants will explore the unique challenges faced in these regions, including varying regulatory requirements and the operational hurdles that arise in managing serialization compliance. Attendees will gain valuable insights into maintaining product integrity and mitigating risks associated with serialization non-compliance as they grow their presence in diverse global markets. In this session, you will learn how to:

  • Navigate regulatory differences across countries to shape a serialization strategy that minimizes compliance risks during global expansion.
  • Implement effective compliance strategies that align serialization efforts with diverse global standards to ensure seamless market entry.
  • Select the right serialization solutions that enhance operational efficiency and facilitate compliant entry into international markets.
Presentation

How Can Pharma Companies Navigate Serialization Complexities Across Global Markets?

(1) Challenge Your Peers

Monday, September 22

04:45 pm - 05:45 pm

Live in Berlin

Less Details

  • What regulatory challenges have you faced in different regions during your expansion, and how have you addressed them?
  • What key components have you included in your serialization strategy to ensure effectiveness?
  • How has technology supported your serialization efforts, and what criteria do you use to select the right solutions?
  • What strategies have you found effective for training your teams on serialization compliance across diverse markets?
  • What key lessons have you learned from serialization non-compliance issues, and how can these inform your future strategies?
Workshop

Company

Vertex Pharmaceuticals Europe Ltd

We’re focused on discovering, developing and bringing innovative medicines to people with serious diseases so they can lead better lives. In pursuit of this mission, we are advancing a robust research pipeline that includes potentially transformative treatments for cystic fibrosis, pain, sickle cell disease, beta thalassemia, alpha-1 antitrypsin deficiency, APOL1-mediated kidney disease, Duchenne muscular dystrophy, type 1 diabetes and more.
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Colocated with
Pharma Maintenance Europe 2025 is part of the Smart Manufacturing & Industry 4.0 Event Series. You can find more events here.
Date
September 22 – 23, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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