Neil Lawrence

Speaker

Serialization & Traceability Leader, CNX Therapeutics

Neil is a globally recognised leader in government and regulatory affairs with vast experience in patient safety, traceability/Serialisation, anti-counterfeiting, and supply chain. With a foundation in politics and financial management, strategic delivery and operational modernisation. Over the past 20 years he has led work from hospital trust level to UN and EU/FDA level. Key successes include delivering GS1 standards into over 300 NHS care settings, delivering GSK's Serialisation programme "Fingerprint", influencing at the house of Lords and speaking at the UN.

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Sessions

How Can Pharma Build a Future-Proof, Multi-Divisional Track & Trace Roadmap?

(3) Challenge Your Peers

Monday, September 22

04:45 pm - 05:45 pm

Live in Berlin

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What are the key considerations when expanding serialization from prescription drugs to OTC products and cosmetics?
How do serialization strategies differ between big pharma and generic manufacturers, and what can each learn from the other?
How can serialized data be utilized to improve operational efficiency and supply chain visibility beyond regulatory compliance?
What approaches can ensure serialization systems remain flexible and scalable amid evolving regulations and multi-divisional business needs?

Workshop

Building the Next-Generation Track & Trace Roadmap for Multi-Divisional Pharma

Case Study

Tuesday, September 23

04:05 pm - 04:30 pm

Live in Berlin

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As the pharmaceutical industry evolves, serialization and track & trace systems are transitioning from purely regulatory compliance tools to strategic enablers of operational excellence and business growth. This session explores the expanding scope of serialization—from traditional prescription drugs to over-the-counter (OTC) products and cosmetics—highlighting how big pharma and generic companies navigate distinct yet converging roadmaps. Attendees will discover how serialization can be leveraged to enhance supply chain visibility, combat counterfeiting, and integrate with business services across multiple divisions. Further insights will be provided on practical strategies to extend serialization capabilities in preparation for upcoming digital supply chain transformations. In this session, you will learn more about:

Expanding serialization applications beyond prescription drugs to OTC and cosmetics portfolios.
Key differences and opportunities in serialization strategies between big pharma and generic manufacturers.
How to leverage serialized data for operational efficiency, inventory optimization, and enhanced customer engagement.
Developing a flexible, scalable serialization roadmap aligned with multi-divisional business needs and evolving regulatory landscapes.

Presentation

Company

CNX Therapeutics

CNX Therapeutics is a European pharmaceutical company dedicated to improving the lives of patients through the supply of essential medicines. We license and distribute a portfolio of medicines for CNS, critical care and other conditions, both directly and through strategic partnerships, in over 60 countries worldwide. A certified B Corp company, our vision is to become a recognised partner of choice through our commercial excellence, patient focus and presence across Europe.

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