As the EU moves toward full serialization compliance, with Italy and Greece joining in early 2025, this session will focus on the critical shift from meeting regulatory requirements to optimizing serialization processes. Attendees will gain insights into the latest updates in European serialization efforts, why aggregation is only a question of time, upcoming challenges like batch-related coding for primary packaging and recent developments. Additionally, the session will discuss the refinement of alert management systems at both the national and manufacturer levels, ensuring streamlined and efficient operations across the board. In this session, you will learn about:

• Latest developments in EU serialization efforts and their operational impact.
• Alert management systems are being optimized at both the national and manufacturer levels for improved efficiency.
• What is going on outside EU and what influence it could have.
• Shifting from a compliance-driven approach to proactive process optimization in serialization.

• How can global companies align their serialization efforts to ensure compliance while optimizing processes?
• What challenges are pharmaceutical companies facing in meeting regional serialization requirements, and how can they overcome them?
• How to deal with requirements not covered by standards?
• What influence to expect from “QR-code countries”?
• What opportunities can be taken from serialization to make better use of the investment?

In the Harvesting Session the workshop moderators of the event will summarize the results of their discussions and highlight key findings from the World Cafés.