Keynote
Monday, September 25
08:15 AM - 08:45 AM
Live in Berlin
Less Details
Serialization, Track & Trace have emerged as a critical tool in the pharmaceutical industry to address the challenges of counterfeiting, diversion, and theft of drugs. This technology involves assigning a unique identification code to each product, packaging it with this code, and tracking it throughout the supply chain until it reaches the patient. Serialization does not only help in combating the illicit trade of drugs but also enables efficient management of the supply chain and improves patient safety. However, the lack of global standardization and of down-stream supply chain transparency poses significant challenges in implementing Serialization 2.0. Different countries and regions have their regulations and requirements, which may not be compatible with each other. As a result, companies must invest in multiple serialization solutions to comply with different standards, leading to higher costs and complexity. Missing supply chain transparency adds complexity and gives room for grey market opportunities.
This presentation covers:
Jyrki Syväri, Pharmacist and Chemist, made his PhD Theses in Pharmaceutical Chemistry and his Diploma in Chemistry in Analytical Chemistry. He joined Schering AG in Berlin and headed there a R&D Laboratory for the development of parenteral drugs. After leaving Schering he joined Boehringer Ingelheim to become a Project Manager in Operations. He was responsible for the world-wide launches of new products, such as Metalyse and Spiriva. Thereafter he was heading a group called “Launch and Special Supplies”. In this function he was responsible for setting up supply chains for Boehringer Ingelheim’s new products. New Supply Chain paradigms and concepts fell also under his responsibility. In this context he became the world-wide program leader for BI’s Product Safety & Security project that centers around serialization, track & trace. Additionally, Jyrki is leading the global initiative Supply Chain Integrity which takes a broader view on supply chain security, transparency and Risk Management.